What IS going on here?

california.calm (californiadotcalm.com) is a work of unfiction fiction. The story is not real, but the tee-shirts and hats do exist. If you order something (and pay for it), it will be delivered to you. But, again, the story and the characters you'll experience here are a work of fiction. Think ARG - alternate reality game. Story, interaction, hidden messages, strange characters, etc.

WARNING: This immersive horror story is not suitable for ALL AGES.

If you freak out over scary stories, you should leave and have your friends tell you what happens.

And just a reminder... what happens here is NOT real. It's not really happening. We just want it to feel like it could be happening.